Creative Concept & Direction
Ur&Penn official Christmas calendar 2024
I developed the full creative concept for Uropenn’s Christmas calendar in just two days, from idea and visual direction to content strategy. The campaign sold out and reached the brand’s fastest sales to date.
A playful, fashion-forward teaser to spark curiosity ahead of the Christmas calendar release.
Product photos shot by me for Uropenn’s website and paid campaigns.
Showcase the Christmas calendar in a festive, fashion-forward setting using a fur jacket, Christmas tree and winter tones to create a playful, colorful holiday mood, positioning it as both a stylish gift and a December must-have.
2. Product photograph
Teaser
2. Product photograph
Final social content designed and produced by me, including graphics and layout.